The sights and sounds of the Birmingham International Jazz Festival will be shared around the world this year, thanks to a new website launched by Fireloop Creative.

Broadband customers not able to attend the festival will be able to visit the new website, which encourages community participation in a bid to attract new audiences, reports the Birmingham Post.

Jim Simpson, festival director, explained to the paper: "The internet has changed the music industry and we need to embrace the technologies of tomorrow to encourage more visitors to events like the Birmingham Jazz Festival."

He added that older people are now regular users of the internet who could benefit from the new website - highlighting the importance of broadband to a wide demographic.

Fireloop Creative offer marketing solutions, which could interest business broadband customers, and are based at the Custard Factory in Birmingham - where they have also worked on Artsfest for the city council.

Monday, 30th June 2008

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